Social Mediators 9: Using social media to promote book publishing

In this week’s episode of Social Mediators, Dave Fleet and Joseph Thornley talk with Terry Fallis about how he and his publisher, McClelland & Stewart, are using social media to find and cultivate a fan base for Terry’s novels.

Also up for discussion this week: Social media adoption still isn’t universal among communicators.

One Response to “Social Mediators 9: Using social media to promote book publishing”

  1. Social Mediators 9: Using Social Media in Book Publishing | davefleet.com says:
    July 13, 2010 at 08:06

    [...] this week’s episode of Social Mediators, Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & [...]

    Reply