The calendar in Toronto has been packed with social media events. In this week’sSocial Mediators, Terry Fallis, Dave Fleet and I talk about our takeaways fromPodCamp Toronto 2010 and Personal Brand Camp 2.

Over 900 people attended PodCamp Toronto. It has become a huge event on the annual calendar. Dave Fleet talks about how Brad Buset, Miranda McCurlie andDave Bradfield highlighted privacy and the impact of what we share online. We talk about learning from personal experience and the importance of using common sense. Of course, no discussion of this would be complete without reference to Please Rob Me.  Dave bottom lines the discussion, “Be careful, but that doesn’t mean that you can’t be out there.”

Terry, David Jones and Martin Waxman also recorded two episodes of theInsidePR podcast at PodCamp. These should be posted this week and next.

All three of us participated as Mentors in Personal Brand Camp. We all were struck by how the students were struggling with the concept. We advised them to think of their online brand as an expression of who they really are. Not some artificial contrivance. I argue that people should try to find their passion and then to share their views. Everyone has something unique and special to say about the things they are passionate about. Picking up a can of Pepsi, Terry suggested that ” This is a brand. You are a person.” and urged that their personal brand “needs to revealed, not manufactured.”